Space150 was tasked with branding the all-new Pegasus World Cup International horse race at Gulfstream Park in Miami. We created a primary print ad that ran in luxury publications such as Vogue Latin America, as well as a web-based sweepstakes game, a YouTube series starring Connor McGregor and Jon Lovitz titled The 13th Jockey, and various templates provided to vendors to create assets as needed for billboards, banners, ads and race track collateral.